Overview
Rand Merchant Bank (RMB) partnered with Brownie Points to drive employee engagement and measurable impact across three creative internal campaigns: Hug Bucket, Movember, and #RunningShoes. These initiatives reflected RMB’s culture of social responsiveness, team spirit, and human-centred innovation.
Each campaign tackled a different social theme — from caring for animals and families in need, to fundraising for men’s health, to providing running shoes to under-resourced athletes — while rallying staff from multiple divisions behind common goals.
The Project
Brownie Points powered the internal infrastructure for these campaigns, enabling RMB employees to track good deeds, log donations, compete on leaderboards, and visibly support causes they cared about.
- Hug Bucket (2018): Teams contributed items for “Buckets of Basics”, “Buckets of Treats”, and pet food hampers, supporting both people and animals in need.
- Movember (2018): Mo-growers across 8 teams raised over R132,000 for men’s health.
- #RunningShoes (2019): Employees donated new and gently used running shoes to athletes and school learners, logging over 134 pairs through team champions from 12 departments.
Each campaign had its own leaderboard, donation workflow, and social storytelling strategy, bringing purpose into the workplace in tangible ways.
Success
- 228 good deeds and R122,962 raised during the Hug Bucket campaign
- 211 donations and R132,082 raised during Movember
- Over 134 pairs of running shoes donated through #RunningShoes
- Active engagement from dozens of team champions, across more than 12 departments
- Created a scalable model for seasonal, staff-led campaigns with measurable social ROI
These initiatives showed that small acts, multiplied across departments and time, can deliver exponential returns – not just in impact, but in organisational morale and culture.